The Tobacco Industry and Marketing Board (TIMB) has announced Emmanuel Matsvaire’s appointment as its Substantive Chief Executive Officer, with immediate effect.
Matsvaire, a highly regarded executive with over 16 years of leadership experience in the tobacco industry, is set to lead TIMB into a new era of growth and sustainability. TIMB said:
A results-driven executive with over 16 years of leadership experience in the tobacco industry, bringing deep expertise in strategic agricultural management, sector planning, and industry transformation.
Demonstrated success in spearheading reforms that boost production, increase revenue, and embed sustainability across the value chain.
Highly skilled in stakeholder engagement, regulatory compliance, and leading high-performing teams through complex transitions.
Matsvaire holds an MSc in Agribusiness from Africa University, a BSc (Hons) in Operations Research and Statistics from NUST, an MSc in Development Economics from Bindura University of Science Education, and a BSc (Hons) in Agriculture and Natural Resources Management from Midlands State University.
He is currently studying for a PhD in Agricultural Economics at the University of Zimbabwe.
According to TIMB, Matsvaire has been instrumental in driving industrial value addition and leading key sustainability and social impact initiatives within the tobacco sector.
He is also credited with spearheading major digital transformation efforts, including biometric grower registration and the digitisation of export and import permits.
In 2022, Matsvaire oversaw Zimbabwe’s highest recorded tobacco output, reaching an impressive 296.2 million kilogrammes.
He also played a pivotal role in elevating Zimbabwe’s global presence by launching the country’s first-ever World Tobacco Africa Expo, significantly boosting international market visibility and positioning Zimbabwe as a major player in the global tobacco industry.
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