Zimbabwe has been urged to embrace technology to enhance its tourism and hospitality industry.
The call was made by stakeholders at the ongoing Arabian Travel Market at which the Zimbabwe Tourism Authority (ZTA) is taking part.
Speaking at the event, Dubai Tourism director-general Helal Saeed Almarri said:
The theme of the 26th edition highlights the role that technology and innovation is playing in revolutionising the travel landscape.
Dubai has already embraced a ‘digital, mobile and social first’ agenda, placing future readiness at its core and promoting the adoption of the disruptive technology to evolve its destination offering.
Arabian Travel Market exhibition director Danielle Curtis opined that the hospitality industry should keep abreast with rapidly evolving innovations. Said Curtis:
The question remains: In a world of accelerating technology disruption, how can the hospitality industry continue to keep abreast with the rapidly evolving innovations surrounding it?
In our effort to address this question, cutting-edge technology and innovation has been adopted as our spotlight theme for 2019 and will be integrated across all shows, vertical and planned activities… and identifying the top tourism trends that have the greatest growth potential is one of the most valuable insights ATM has to offer.
ZTA head of co-operate affairs Godfrey Koti said that Zimbabwe was not too far behind. Said Koti:
We are growing awareness among our operators and the entire industry in the country. It is our hope that we embrace the advent of technology. We have already embarked on the journey to the digitisation of the tourism industry.