From time to time, you will see sponsored stories on Pindula News. These are stories that are published on Pindula following a commercial arrangement with a brand. This means that the content itself has not been created by Pindula editorial stuff but by either our sales people or the brand in question.

As such, sponsored stories are to be treated by the reader as Public Relations for the brand in question, and not regular Pindula editorial. In old newspaper speak, they’d be referred to as Advertorials.

Such stories will be labelled sponsored clearly when viewed on any list of stories on Pindula. Where the article is viewed in detail, it will have an intro that makes this clear too:

Sponsored article. Please see our policy on sponsored stories.

Sponsored stories are our way of sustaining the need to keep on bringing you the Simple & Trusted Zimbabwean News. Our regular content remains the picks and opinions of our smart editorial team who are not influenced by any commercial benefit to Pindula in deciding what and how to cover.

Referral Articles

Referral articles contain links to external content from which Pindula benefits commercially. Such articles are clearly labelled so. As a principle, we only refer and recommend products and services that we would ourselves be happy to buy.

A referral disclaimer will read:

This article contains referral links from which we may receive some financial benefit. As a principle, we only refer and recommend products and services that we would ourselves be happy to buy.