Journalists warned against demanding payment for news coverage

Journalists warned against demanding payment for news coverage

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The Zimbabwe Media Commission (ZMC) has warned journalists and media practitioners against soliciting or demanding money, fuel, allowances or other benefits in exchange for news coverage.

In a statement issued on 29 September 2026, the Commission said it had received reports that some journalists were demanding payment to cover events, publish favourable stories, suppress information or refrain from adverse coverage.

The ZMC warned that if proved, such conduct will constitute a grave betrayal of public trust and the professional duty of journalists.

The Commission stressed that while legitimate institutional arrangements for transport, accommodation, advertising or sponsorship are not automatically improper, the line is crossed when payment or personal benefit is demanded as the price for editorial coverage, favourable treatment, suppression of information or protection from negative reporting.

The ZMC further warned that where threats or illegitimate pressure are used to extract money or another advantage, the conduct may amount to extortion under sections 133 and 134 of the Criminal Law (Codification and Reform) Act [Chapter 9:23].

The Commission said it will not hesitate to act decisively where allegations are substantiated following a fair investigation.

“The Commission will not hesitate to act decisively where allegations are substantiated following a fair investigation,” reads the statement.

“Depending on the facts, ZMC may make formal findings and orders or recommendations under section 12 of the ZMC Act, take appropriate action contemplated by section 249 of the Constitution, notify the responsible media organisation, pursue court action for redress in terms of section 15 of the ZMC Act, and refer evidence of suspected criminal conduct to the Zimbabwe Republic Police and the competent prosecuting authorities for investigation and possible prosecution.

“ZMC will not shield any media practitioner who abuses the profession for personal gain.”

Editors, publishers and newsroom managers have been urged to prohibit payment-for-coverage demands, separate advertising and sponsorship from editorial decisions, maintain clear rules on gifts and facilitation payments, preserve relevant evidence and take prompt internal action when misconduct is established.

The ZMC has urged members of the public and organisations who encounter such demands to report to the ZMC, providing where possible names, dates, locations, messages, recordings, witnesses or proof of payment.

“Every complaint will be handled objectively and with due regard to the right of all parties to be heard…

“The rights of citizens to consume professionally produced media content must override any self-serving and unethical conduct.”

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