ZTA Encouraged To Open A Tourism Office In The US

Zimbabwe has been urged to reopen a tourism office in the USA, ZBC news reports. The Zimbabwean ambassador to the United Nations (UN) in New York, Dr. Fredrick Shava, said a presence in the US would be ideal even for Zimbabwe’s re-engagement efforts. DR Shava said:

For Zimbabwe to tap into this lucrative market, Zimbabwe tourism should re-establish a tourism office in the US. In the past this tourism office used to be in Washington DC, it can still be in Washington DC but we should certainly have an active office open.

Commercial tourism is part of the re-engagement that we are in and the diplomacy we do these days is associated with commercial diplomacy. We promote what Zimbabwe can do, what Zimbabwe can offer to the tourism market place, the beauty of Zimbabwe A World of Wonders- this is how they will know Zimbabwe and this is how we want to promote business as well as invite more people to Zimbabwe.

Research according to the publication says 95 025 tourists visit Zimbabwe from the US per year.

More: ZBC News