StarAfrica Corporation a sugar manufacturing company listed on the ZSE recently forked out $6 Million to upgrade their plant. A few months later the company’s head of marketing and sales has said the upgrade is already paying dividends as the company market share has increased.
Speaking to the Standard business editors touring the recently upgraded plant Rebecca Matongo.
From the improvements on our plant, we are enjoying a significant amount of our business from the industrial customers, mostly beverages manufacturers locally and in the region. These normally require one-tonne packs and even more and we are satisfying that market very well.On the retail white sugar business, the market is not responding well due to the price effects. White sugar requires more and thorough refining. This is contributing to the 20% market share in this business, but as we move forward we are likely to see an improvement in this business.
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The plant upgrade was done by consultants who were contracted in 2013 to design, manufacture, install and commission equipment covering primary plant e.t.c enhance efficiency and improve quality among other things.
More: The Standard