I cannot market a dirty city: Mzembi speaks on Harare's littering

Tourism and Hospitality Industry Minister Walter Mzembi has complained about the level of littering in Harare, saying it was making it difficult for him to market the city. Addressing a press conference where he announced the United Nations General Assembly’s declaration of 2017 as the International Year of Sustainable Tourism for Development (IYSTD), Mzembi said:

There is need to curb littering

We have had the chance of visiting other countries and I think littering is a problem in Harare. I cannot market a dirty city and I cannot market a dirty environment.

We have to drive a very deliberate and conscientious effort to make sure that there is a clean-up message going out.

I counsel the ZTA to take stock of efforts that have been taking place in other ministries so that we build on what they are already doing; we have that mandate of amplifying messages being tourism, so let us leverage with that.

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