Tourism and Hospitality Industry Minister Walter Mzembi has complained about the level of littering in Harare, saying it was making it difficult for him to market the city. Addressing a press conference where he announced the United Nations General Assembly’s declaration of 2017 as the International Year of Sustainable Tourism for Development (IYSTD), Mzembi said:
There is need to curb littering
We have had the chance of visiting other countries and I think littering is a problem in Harare. I cannot market a dirty city and I cannot market a dirty environment.
We have to drive a very deliberate and conscientious effort to make sure that there is a clean-up message going out.
I counsel the ZTA to take stock of efforts that have been taking place in other ministries so that we build on what they are already doing; we have that mandate of amplifying messages being tourism, so let us leverage with that.
More: New Zimbabwe
You can’t market a dirty city but you want to manage dirty government policies.