Zimbabwe’s tobacco industry is demonstrating exceptional growth, with sales figures for the 2025 season already surpassing expectations.
The Minister of Information, Publicity and Broadcasting Services, Jenfan Muswere, on Tuesday, 10 June, said that as of June 8th, 2025, over 272.7 million kilogrammes of tobacco have been sold, generating US$917.6 million.
This impressive output, contributed by approximately 135,000 tobacco farmers, translates to an average earning of over US$6,700 per farmer. Said Minister Muswere:
As of 8 June 2025, the tobacco industry has achieved remarkable success, with over 272.7 million kilogrammes of tobacco valued at US$917.6 million sold.
Produced by approximately 135 000 tobacco farmers, this impressive output translates to an average earning of over US$6 700 per farmer.
This underscores the substantial economic benefits of tobacco production for farming communities, bolstering household incomes and driving economic growth and development in tobacco-growing areas.
He said the marketed volume of tobacco represents a substantial 41% increase compared to the same period in 2024, indicating a robust upward trajectory for the 2025 deliveries. Said Minister Muswere:
Notably, the marketed volume of tobacco represents a significant 41% increase compared to the same period in 2024.
The 2025 deliveries are on a strong upward trajectory, with daily sales averaging 4.7 million kilograms, reflecting a substantial improvement from the 2.8 million kilograms recorded in 2024.
In other agricultural news, the government reiterated its production targets for the 2025 Winter Cereals plan.
Minister Muswere said the target remains to produce 600,000 metric tonnes of wheat from 120,000 hectares, 39,000 metric tonnes of barley from 6,500 hectares, and 236,000 metric tonnes of potatoes from 8,700 hectares.
He said significant progress has been made in planting for the winter season as of June 5th, 2025.
Over 105,663 hectares have already been planted under wheat across various regions, moving steadily towards the target.
Barley production is also well underway, with 6,115 hectares planted, representing 94.1% of its target. For potatoes, 3,417 hectares have been planted against a target of 8,750 hectares, said Muswere.
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