Delta Beverages has announced a whopping US$3.39 million three-year sponsorship package for the local premiership, the Zimbabwe Premier Soccer League (PSL).
Part of the money will go towards the league, while two knockout tournaments, the Castle Challenge Cup and Chibuku Super Cup will get the other chunk. The sponsorship package is for the 2021-2023 period.
In a statement this Thursday, the beverages manufacturer said its objective for 2021 is to capture all football fans enticing them to watch live games through promotional activities, support of their teams and sharing of the perfect moment in the comfort of their homes.
The company also said it is aiming at building strong acceptability of the Castle Lager and Chibuku Super brands in the market.
The total sponsorship package for each season will be US$1 130 000 payable in Zimbabwe dollars at the bank rate of the day. It is split as follows:
- Castle Premier Soccer League – US$700 000
- Castle Challenge Cup – US$55 000
- Chibuku Super Cup – US$375 000