DStv Media Sales will, from 01 July, embark on a new commercial partnership with one of the world’s leading providers and distributors of high-quality content, WarnerMedia.
This significant partnership will offer DStv Media Sales clients access to dynamic advertising solutions on WarnerMedia’s key TV channels in South Africa: Its Kids multiplex, Cartoon Network and Boomerang, as well as its general entertainment channel, TNT.
WarnerMedia is a global advertising and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands like HBO, Warner Bros., CNN, and DC Entertainment.
It is also home to well-known brands such as Cartoon Network, Boomerang, Adult Swim and TNT, which already have a strong bearing amongst South African viewers.
Guillaume Coffin, VP and Head of Commercial and Business Development at WarnerMedia France, Africa and Israel said:
A key driver is definitely WarnerMedia’s outstanding reputation for creating premium content and delivering exceptional experiences to our African viewers.
The performance of our multiplex, and the variety of our audience profiles, will give advertisers valuable media exposure combining reach, diverse content opportunities, and strong brand association, enabling valuable advertising ROI.