OPINION: This Celebration Of Mediocrity And Vulgarity In The Music Industry Has To Stop

A columnist writing for the Sunday Mail said we should stop embracing and celebrating mediocrity and songs and videos with suggestive lyrics and visuals. The Columnist singled out the work of Jah Prazah and Winky D and said the celebration was overrated because their recent work was not up there.

Opined the columnist:

But let me digress a bit — what is up with the dirty lyrics in today’s songs? That sex sells? Rubbish. “Sadza neMuriwo”, “Kanjiva”, “Ngoro”, “Unotsvireiko”, “Hakuna Mvana” — all these songs and many more — have suggestive lyrics, as well as quite graphic videos, which leaves me wondering if the likes of Leonard Dembo, Marshall Munhumumwe, John Chibadura, Jonah Moyo, Biggie Tembo, Andy Brown (the list is rather endless) would have been that big if they had sung such dirty lyrics…The fascination with vulgarity and sexual innuendos by our musicians has killed many good songs. In short, povo yaramba, haidi madhisinyongoro. No to dirty lyrics.

Anyway, back to the mediocrity, luckily for Winky D, his album was actually born, alive and well, but its health deteriorated almost immediately. Listeners could not find something to dance to, to play at their parties and DJs have no option but to look elsewhere as Winky D has flattered to deceive. While his touting partners point to one of the tracks doing well on some fringe station, the truth is that the album has failed to gain momentum locally. In fact, what is happening in local music right now is that there is a lot of celebrating junk. As long as one has a good budget, that is, deep pocketed backers and loud touts on Facebook and Twitter they are guaranteed fake success.

Take, for instance, Jah Prayzah’s latest single “Asante”. It clearly lacks sting. The artiste seems to be alive to this fact as he goes out of his way to appeal to the psych of his “social media militia” by portraying himself as a victim? Victim of what? He just needs to let good music speak to fans not to use emotional or psychological tact to maintain relevance.

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The video of the song is on point but sadly not the same can be said about the Tamuka- produced beat. Tamuka’s beats have become monotonous, no wonder he wants to concentrate on doing jingles than actual music.

More: The Sunday Mail