This was revealed by ZimParks Spokesperson Tinashe Farawo who said the initiative was supposed to make noise about the threat of loss of habitat for wild animals. Said Farawo:
The campaign will see the trio featuring on various platforms including television, radio and print media advocating for the conservation of Zimbabwe’s wildlife heritage and they will showcase Zimbabwe’s various national parks.
To kick off the Zimbabwe campaign, there will be the unveiling of the first billboard featuring Jah Prayzah tomorrow (today). The billboard will be situated along Borrowdale Road near Borrowdale Primary School.
Zimparks has been fighting poachers for some time now.