Former President Robert Mugabe’s Alpha Omega Dairy is believed to be operating below capacity. It is also believed that there is low uptake of its products in the market.
Speaking to the NewsDay, Alpha Omega Dairy’s southern region sales executive Cassim Asani said that the uptake of their products in supermarkets was very low. Asani said:
Business for the first quarter of this year was not as it was last year. On our side, we are pushing as a company because we want to be viable, we are producing the products but the rate of uptake in supermarkets is very low because the majority of the people do not have enough buying power.
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So from our market research and market intelligence, we have discovered that people want to buy products but they are not buying or buying limited quantitie.
Downplaying the intensity of the issue, Asani implored authorities to address the financial crisis that has result in the company’s poor performance. The manager argued that there are ingredients that are imported which are essential for the company’s goods. He said once the issue is rectified, the company which he says is still at a better level will have a proper takeoff.
More: News Day