The Vice President of Zimbabwe Hon Kembo Mohadi has urged the Tourism and Hospitality industry to reduce their prices. This was after some Hotels such as Holiday Inn had hiked their prices by five percent.
After leading a cleanup campaign in Victoria Falls the Vice President said that
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“The awards given to Zimbabwe through international ratings are clear indicators of the good work by the Zimbabwe tourism industry and being resilient and working tirelessly in increasing the visibility of Brand Zimbabwe on the global arena.
“However, all these good intentions and efforts you have collectively achieved may come to nought if the issue of pricing is not corrected. As Government, we view the recent price hikes for the 2019 ZITF as irresponsible and unjustified, especially in Bulawayo. I, therefore, would want to urge you our captains of tourism and hospitality industry to review your costing structure so that you are not writing off all these accolades and pricing yourselves out of the regional competition and in the process affecting the development of domestic tourism”.
VP also explained that his government was aware of the economic challenges which were faced in the country.
He also gave credit to the Ministry of Environment, Tourism and Hospitality Industry for reversing entrance fees into parks and the Rainforest saying this was a demonstration of Government’s commitment to the “Zimbabwe is open for business” mantra.