The government says the national broadcaster must introduce and immediately implement changes that transform programming and give viewers content they want. The Deputy Minister of Information, Publicity and Broadcasting Services Energy Mutodi expressed government’s expectations when he toured the ZBC facilities at Pockets Hills in Harare today.
Mutodi also alluded that the national broadcaster must come up with programming of both news and content that is in tandem with international best practices.
He said ZBC should measure up to the current trends and ensure viewers get satisfaction.
The Deputy Minister also commended the institution for advancing its technological infrastructure and encouraged full utilisation of the facilities.