We Are Fighting Obesity: Coca-Cola Explains Mazoe’s New Taste

The Coca-Cola Company has explained that it is now using artificial sweeteners to reduce the amount of sugar in its Mazoe beverages. The company went on to say that this was being done in an effort to fight obesity. This follows an uproar on social media from Zimbabweans who are complaining about the new taste. In a statement, the Coca-Cola company said,

The Coca-Cola Company has taken a global decision to do more when it comes to the issue of obesity. Around the world, eating and drinking less sugar is an increasingly important issue for many people. Sugar in both foods and beverages can be part of a balanced lifestyle if people don’t have too much. We support the current recommendation by several leading health authorities, including the World Health Organization (WHO), that people should limit their intake of added sugar to no more than 10 percent of their total energy/calorie consumption. We’ve begun a journey toward this goal, including reducing the sugar in our Mazoe Syrups and MAZOE ORANGE CRUSH.

…We only use low and no-calorie sweeteners that have been thoroughly tested in scientific studies and are considered safe, including for children and adults, by globally recognized authorities, including the FAO/WHO Joint Expert Committee on Food Additives (JECFA), U.S. Food and Drug Administration (FDA); and the European Food Safety Authority (EFSA)…Experts say diet soft drinks are safe for pregnant women. We recommend that anyone with questions about diet during pregnancy contact their doctor or midwife.

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16 comments on “We Are Fighting Obesity: Coca-Cola Explains Mazoe’s New Taste

  1. The information is not giving exactly what you have put in or removed and the message sounds like a rushed attempt to brish aside consumer concerns and justify your actions and hopefully expect customers to think that you have our trust ans good intentions. You need to give us details of what exactly you are now putting in, and the variance with what was done before.
    The normally health messaging we have be getting these days is anything artifical in food is not good and we should stick to organic food and that precisely why people stuck to mazoe orange as the most authetic codial before.
    Healthwise studies are indicating artificial sweater are even more unhealthy.
    We need more details and we are tired of being taken for granted by big corporates especially in Africa was there us a general misconception that shoot and talk later. We will continue to resist the new product until you have more respect and furnish real details on what you actually did to adulterate the best cordial out of Africa-Mazoe orange is not tasting so orange anymore

    1. You are dead right they are not responding to our cancer and brain damage component and in any fact sugar limits and obesity can be controlled buy the consumer full stop

  2. Looks like your nutritionists don’t know nothing about additives and effects of what they are adding to our foods. Please we are educated Zimbabweans with first world experience. Give us jobs so we can better Zimbabwe and our peoples health. Utter nonsense excuses. Explain further to what did you substitute sugar to? What sweetners and do you know the effects of what you’re feeding the nation

  3. They need to leave us to make that decision. The first flavour they ever changed was their Mazoe raspberry and its been years since i purchased it. Now i will not hesitate doing the same with the othera. They have a lot of competition and i have a lot of choice from bally house to quench. So if they are going to be making such big changes then the shld buy the products themselves.

  4. Why still our natural heritage nhai.Mazoe products were the only thing close to home to most pple Home and away.please revert to the original test.

  5. This is a PR damage control stunt. You ruined our beloved drink. And for good measure you were deceptive about it. Shame on you!

  6. Artificial sweeteners do more damage than natural sugars, Obesity has to do more with dietary lifestyles than anything else. They must be careful putting out such shallow responses out there. You can fool some people sometimes, but that doesn’t hold true for all people all the time!

  7. Utter rubbish. Bally House have bought it twice this week. Mazoe till you address the real core of our complaints…. Asante Sana. Goodnight

  8. Just bring back our old Mazoe please. We will fight our obesity on our own. You are ruining our love for Mazoe.

  9. Nhasi ndopamazoziva zve obesity, itai mushe. You’ve never had the consumers at heart if you keep up with this.

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We Are Fighting Obesity: Coca-Cola Explains Mazoe’s New Taste