Macheso Rebrands As He Takes New Approach To Business

Sungura icon Alick Macheso who turns 50 in June has announced that he is rebranding his band’s image in order to present a corporate image. In an interview with The Standard, Macheso said,

I am celebrating my golden jubilee and it is equally important that everything about me depicts that golden feel. From the way I dress, the Orchestra Mberikwazvo brand image, my backing group, and even our offices’ outlook we are taking a new approach to business…Tsoka dzerwendo dziya dzazotisvitsa kure [All that toiling and struggling has taken us this far]and we are doing our best to present a corporate image that is commensurate with our achievements and the strides we have made to date.

More: The Standard

Comments

Back to top

Write a Comment

Your email address will not be published.