United Refineries Launches Vegetable Juices, Says It’s Failing To Meet Demand

Busisa Moyo, the chief executive officer of United Refineries Limited (URL) has said that his company is struggling to meet the demand for its recently introduced product, vegetable juice. The company recently introduced four vegetable juice products, pure carrot, carrot infused with ginger, carrot with pineapple and pure beetroot.

Speaking to NewsDay, Moyo said,

We have already introduced some new products; we want to introduce some more. We have been saying in the market we want to introduce more nutrition to our customers. We see ourselves as a company that is shifting our focus from just mass market to nutrition, bringing health to Zimbabweans, not just food. There is a lot of excitement about the vegetable juices, not fruit juices, vegetable juices, 100% no-sugar-added and very healthy. We are seeing that taking off very well. There is a lot of excitement on the market and we are actually struggling to keep up with demand.  They have taken off much than we thought.

More: NewsDay


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