Econet Wireless Zimbabwe says Kwese TV has signed 40 000 customers and created over 2, 200 jobs.
Speaking to NewsDay on the sidelines of the official launch of Kwese TV in Zimbabwe last week, Econet media director Zachary Wazara said they have subscribed over 40 000 Kwese TV subscribers. Said Wazara:
The total should now be over 40 000 [Kwese subscribers] in Zimbabwe. The sales rate has been the same ever since we started and it is phenomenal. In fact, what we are seeing is that people from all walks of life are coming through and buying, which is creating that kind of momentum. Our challenge is getting enough installers.
We have probably recruited over 1 200 installers and we continue to recruit those and we need to double, if not triple the number so that is a growing thing which is really one of the key issues. Yes, we are talking about Kwese the entertainment side, we are talking about the sport and all that, but the impact of job creation has been really awesome. We probably have over a 1 000 brand ambassadors that have been recruited specifically for this and we continue to recruit them.