Zimbabwe is virtually unknown in China says Chinese Ambassador
Chinese ambassador to Zimbabwe Huang Ping has said that Zimbabwe is virtually unknown in South Africa despite the government’s Look East Policy. Ambassador Huang said that Zimbabwe needed to market itself better in order to benefit from tourists from China. At a reception marking the 68th anniversary of the founding of the People’s Republic of China, Ambassador Huang said
Frankly speaking, Chinese people know very little about Zimbabwe and back in China, I found that most of the online news and articles about Zimbabwe are outdated and even mistaken.
On the contrary, Asian arrivals into South Africa are on the increase based on the available figures for January and February 2017. South Africa has already received over 52 319 Asian arrivals and over 21 137 Chinese arrivals in the first two months.
Going forward, more publicity needs to be done to promote the tourism resources of Zimbabwe. I am glad to know that a Chinese film named When Africa meets China was shot a few months ago in Zimbabwe and a Chinese beauty contest called Miss Universe will be held in Zimbabwe, which will attract several million Chinese people to watch online.
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