Speaking at the official launch of the new deal with the Premier Soccer League (PSL), Delta Beverages marketing director, Max Karombo said that the company will inject more than $5 million into the Premier Soccer League (PSL) for the next three years. He also confirmed the arrival of the Castle Lager Challenge Cup.
Today marks the beginning of a new three-year partnership between Delta Beverages and the country’s top flight football. It gives me great pleasure to announce the renewal of our partnership with the Castle Lager Premier Soccer League for the next three years’ worth $3 450 000. We renew the league sponsorship to the tune of $700 000 per season and the Chibuku Super Cup worth $400 000 per season. To commemorate the 25th anniversary of the league, Delta Beverages will introduce the brand-new Castle Lager Challenge Cup. The Cup will be a challenge match between the PSL champions and the winners of the Chibuku Super Cup.
He also said:
Therefore, the total investment Delta Beverages will commit to football in the next three years is worth $5 450 000. This is the biggest commitment to sport that any company in the country has ever done.
More: Daily News
The Daily News is a privately owned newspaper and media organisation in Zimbabwe published by the Associated Newspapers of Zimbabwe in the capital Harare. It was founded in March 1999 with Geoffrey Nyarota as its founding editor. The paper is known for having its printing... Read More About DailyNews
Football in Zimbabwe cannot be fully understood without mentioning the Premier Soccer League. The Zimbabwe Premier Soccer League is the country’s top flight football league which runs every year with about 16 teams from different regions of the country. The football initiative which is the... Read More About Premier Soccer League