According to statistics from the Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ), Econet Wireless Zimbabwe, the country’s biggest mobile network operator was deserted by more than 400 000 active subscribers in a 3 month period last year.
The loss of subscribers took place between July and September last year, the third quarter of 2016. In that period, Econet was the only mobile network operator to have a net loss of subscribers after its subscribers went down by 2,2 percent. NetOne‘s subscribers went up by 0,5 percent while Telecel’s subscribers also went up by 1,7 percent.
An excerpt of the Potraz report reads:
Active subscriptions as at 30 September 2016 were 12 696 303.
This represents a 2,4 percent decline from 13 010 873 recorded at the end of the second quarter of 2016. The decline emanated from the decline in Econet`s active …subscriptions by 6,6 percent. The quarterly comparison of market shares shows that Econet lost market share by 2,2 percent as a result of the decline in active subscribers on their network. On the other hand Telecel and NetOne gained 0,5 percent and 1,7 percent respectively.
Some analysts who spoke to the Financial Gazette attributed the loss of active subscribers to high tariffs. Prosper Chitambara, chief economist at the Labour and Economic Research Institute of Zimbabwe said:
Tariffs are an incentive or disincentive to subscribers.
The drop could be because of their pricing, especially on data products.
I know of a number of subscribers who have left Econet because of high data prices.
More: Financial Gazette