The Tobacco Industry and Marketing Board training buyers on the newly introduced electronic marketing system.
This year, the tobacco sector will use e-marketing system to reduce corruption and improve transparency. Speaking to The Herald, TIMB corporate communications manager Mr Isheunesu Moyo yesterday said to date 80 745 farmers have registered and submitted crop estimates. Which is an increase from the 70 161 that had registered during the same period last year.
E-marketing system has been rolled out and users are currently undergoing training. We ran a dummy sale with buyers at one of the auction floors. We have licensed three auction floors; Boka Tobacco Floors, Tobacco Sales Floor and Premier Tobacco Floors. TIMB has also licensed 15 contracting companies to pre-finance tobacco production and is in the process of licensing Class A buyers. Most farmers with an early irrigated crop are reaping and curing their crop. We are also conducting training in all tobacco growing areas to educate farmers on important practices, so that they get a good crop which fetches high prices on the market. It is important that farmers produce a crop that is required by the market. We also train farmers on presentation of the tobacco for the market.