Bakers Inn targeting 50% market share, currently at 44%

Simbisa Brands’ subsidiary Bakers Inn has grown  its market share to 44 percent.  The company is currently producing approximately  200 000 pies and 800 000 loaves per day.

Chief Executive Mr Ngoni Mazango speaking to the Chronicle said:

People have been supporting us and our market share is now 44 percent of the potential Zimbabwean market and we are proud of that as we target at least 50 percent of the market.

We have capacity to make 800 000 loaves of bread per day and 200 000 pies per day. We need that capacity especially going into the festive season to ensure that we give value to our customers

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