"Brand Zimbabwe is damaged and hard to sell due to policy inconsistencies"

An official from South Africa-Zimbabwe Business Connection has said that the Zimbabwe Brand is hard to sell to potential investors due to a number of challenges, chief among them being policy inconsistencies.

The official, Justice Maphosa, speaking at the   Zimbabwe National Chamber of Commerce (ZNCC) Matabeleland chapter’s trade and investment opportunities conference held in Bulawayo on Friday, said:

We are here because Zimbabwe needs her children, especially her children from the Diaspora … As we are trying to sell Zimbabwe, it is a brand that is damaged and which is painful to sell. But, as children of this country, we don’t give up easily

We are being asked questions around bond notes, like when are they going to see the light. We are also asked questions around land and property rights. They are asking how their investments would be guaranteed in Zimbabwe.

These are difficult questions that we are being asked as we are trying to sell brand Zimbabwe and we have no answers to them.

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